Ellen K Butler
- Role
- Senior Sales Executive, Cycling Group at Outside
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Ellen K Butler
I’m passionate about the outdoors and wellness. As a former competitive cyclist and…
Experience
Senior Sales Executive, Cycling Group
Feb 2018 — Present
Maintain relationships with 200+ accounts, many with historical sales relationships spanning 10+ years with annual investments ranging from $2.5K to $520K+. Ranked in top 3 reps across sales team of ~40 for exceeding annual quota in 2021 and 2022, even with annual quota being increased 27% YOY. Increased YOY annual partner investment by an average of 9%, with some accounts growing by +150%. Grew average deal size by 56% from 2022 to 2023. Managed a $2M annual quota, spread over 30+ publisher brands and across 200+ client accounts. Primary Publications: Pinkbike, Velo, Triathlete, Bicycle Retailer, OutsideOnline, OutsideTV, Outside Events. Secondary: OutsideOnline, OutsideTV, Yoga Journal, Vegetarian Times, Clean Eating, SKI, Backpacker, National Park Trips, Women’s Running, Triathlete. Grew cycling category investments by $1M to $1.67M during the first year managing the vertical. Measure, report on, and analyze our B2B (Bicycle Retailer and Industry News) publication opportunities to optimize revenue, resulting in 233% growth in average deal size and stronger renewal rates. Represent sales team at major endemic industry events: Interbike, Eurobike, Sea Otter, Outdoor Retailer, Bicycle Leadership Conference, National Bike Summit, Big Gear Show +(e)Revolution (attended annually since 2005). Let’s talk!
Skills
- Sales
- Relationship Marketing
- Leadership
- Creative Direction
- Brand Awareness
- Email Marketing
- E-Commerce
- Customer Service
- Os X
- Infusionsoft
- Social Networking
- Public Relations
- Marketing
- Integrated Marketing
- Strategic Partnerships
- Magazines
- Online Marketing
- Management
- Social Media
- Advertising Sales
- Marketing Strategy
- Mac Os X
- Marketing Communications
- Microsoft Office
- Marketing Management
- Product Marketing
- Event Management
- Vegetables
- Advertising
- Lead Generation
- Strategy
- Brand Development
- Media Planning
- Market Planning
- Technology Solutions
- Online Advertising
- Crm
- Training
- Blogging
- Direct Marketing
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