Ellen Campbell-Kaminski
Instructor - Brand Management @University of Dayton
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WORK HISTORY
Instructor - Brand Management @University of Dayton
Dayton, OH, US
EDUCATION
Babson College
Reed Business Leadership Programme I and II
Georgetown University McDonough School of Business
MBA, Marketing
University of Pennsylvania
B.A., Communications
SKILLS
ABOUT ELLEN CAMPBELL-KAMINSKI
Accomplished B2B Sales and Marketing Executive with demonstrated ability to grow revenue and deliver bottom-line results through innovative go-to-market strategies, customer insights, analytics, data-driven marketing, and continuous improvement initiatives. Skilled business leader with a passion for developing talent and building high-performing teams. Industry expertise includes information services, SaaS, technology, professional services, and media in high-growth, SMB and Fortune 500 companies. Expertise includes global marketing, digital strategy, demand generation, business development, nurturing campaigns, multi-channel marketing, marketing organization transformation, driving marketing effectiveness improvements by focusing on insights and continuous process improvements, leveraging analytics to improve marketing effectiveness, relationship and partner marketing, content marketing, demand generation programs and improving conversions by better aligning sales and marketing objectives.Capabilities: P&L Management, Marketing Strategy, Global Marketing, Strategic Planning, Demand Creation, Lead Generation, Segmentation and Targeting, Digital and Social Media Strategy, Product Marketing, Go-to-Market Strategy, Database Marketing, Sales Enablement, Sales Training, LEAN, Six Sigma, Marketing Automation and CRM, Marketing Analytics, Marketing Operations, Business Transformation, Change Management and Customer Engagement.
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