Ellen Enrico
Marketing and Communications Strategist
- Role
- Senior Marketing Manager at Swedish
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Ellen Enrico
A senior high-tech marketing professional with 18 years experience providing marketing…
Experience
Senior Marketing Manager
Jan 2016 — Present
Serves as a trusted partner and liaison for core hospital leaders, clinical program leaders, business development, and the broader marketing and communication teams. Leads the marketing efforts for some of Swedish’s primary service lines: Neuroscience, Orthopedic, Women & Children’s, Pediatrics, Behavioral Health, and Rehabilitation and Performance Medicine.• Developed the marketing life cycle process for newly FDA-approved medical technology for the treatment of Essential Tremors – increased procedural interest by 20% over two months• Successfully managed marketing initiatives to promote the Swedish brand as the official medical provider for the Seattle Storm, Seattle’s WNBA franchise – Swedish-branded team jersey sales increased 300% from previous year; improved Storm’s social media ranking to #1 in WNBA: impressions on Facebook, 3.4 million impressions on Twitter, 125% increase in website views over previous year• Works closely with the digital marketing team to analyze and select appropriate target marketing, product strategy, and creative direction to successfully promote year-round Joint Seminars for leading Orthopedic Institute• Managed a marketing budget of $1M, optimizing spend across digital and traditional channels to achieve a 25% increase in marketing ROI• Works closely with system functional teams, including research, media, creative, and brand to identify emerging healthcare trends and leverage insights to inform marketing strategies
Education
Seattle University
BA
Skills
- Marketing
- Integrated Marketing Plans
- Sem
- Salesforce.com
- Online Advertising
- Creative Direction
- Social Media
- Strategy
- Advertising
- Web Analytics
- Integrated Marketing
- Analytics
- Public Relations
- Project Management
- Program Management
- Social Media Marketing
- Marketing Management
- Sales
- Email Marketing
- Search Engine Marketing (Sem)
- Direct Marketing
- Brand Management
- Cross-Functional Team Leadership
- Community Engagement
- Marketing Strategy
- SEO
- Digital Marketing
- Blogging
- Lead Generation
- Product Marketing
- Social Media Measurement
- Community Management
- Leadership
- Wordpress
- Online Marketing
- Content Development
- Management
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