Ellen Dirnberger

About Ellen Dirnberger

I\'m drawn to the work that happens when something new needs to become something real. I\'m especially interested in the white space where emerging technology meets real organizations, real constraints, and real people.Much of my work has focused on AI and emerging technology, helping bring the right capabilities to life in ways that are practical, responsible, and actually work for the people involved. I\'ve built capabilities from the ground up, shaped strategy in spaces where the playbook is still being written, and helped bridge the gap between \"interesting idea\" and \"here\'s how we do this now.\" Whether the end user is an employee navigating a new tool or a customer interacting with a product for the first time, the work that excites me most is making technology feel effortless for the people it\'s meant to serve. I\'m endlessly curious about what data can tell us about how people actually behave, where they get stuck, and what makes them come back, and I try to use those insights to make more informed, more human decisions.What I keep coming back to is that the technology is rarely the hardest part. The harder work is how you bring people along. I try to lead with sonder, staying deeply aware that everyone experiences change differently and brings their own context, pressure, and uncertainty into the process. I pay close attention not just to whether someone adopts something, but to whether they feel supported, trusted, and clear while they\'re learning it. I care a lot about clarity, trust, and not rushing people through transformation just to hit a timeline.I\'m a continuous learner at heart, energized by new technologies, better systems, and work where you\'re figuring things out as you go. I do my best in environments that value thoughtful experimentation, humane leadership, and progress over perfection.

Experience

1. Enterprise Solutions Principal

   SoftServe

   Nov 2025 — Present · US

   Partner with retail executives to diagnose transformation opportunities, connecting real operational pain points to advanced AI solutions, including NVIDIA’s technology stack, with a clear line to margin, growth, and customer impact.• Lead solution architecture and strategic scoping across complex retail challenges, translating business objectives into technical capabilities and measurable ROI, not just implementations.• Orchestrate cross-functional teams and technology partners to deliver integrated solutions retailers can actually adopt, scale, and operationalize at enterprise level.

Education

• Michigan Technological University

  BS in Business Administration, Marketing, Management, Psychology

  2006 — 2009

Skills

• Customer Service
• Training
• Sharepoint
• Teamwork
• Social Media Marketing
• Microsoft Excel
• Event Planning
• Multi-Channel Marketing
• Vendor Management
• Research
• Brand Management
• Marketing Strategy
• Microsoft Office
• Sales
• Marketing
• Integrated Marketing
• Microsoft Word
• Team Leadership
• Leadership
• Program Management
• Event Management
• Analysis
• Public Speaking
• Social Media
• Process Improvement
• Retail
• Project Management
• Management
• Team Building
• Coaching
• Business Planning
• Operations Management
• Budgets
• Strategy
• Strategic Planning
• Time Management
• Entrepreneurship