Ellen Cooperberg

Role
Manager, Advanced Advertising Sales Strategy & Partnerships at AMC Global Media
Location
New York, NY, US
LinkedIn followers
500 followers

Experience

  1. Manager, Advanced Advertising Sales Strategy & Partnerships

    AMC Global Media

    Feb 2022 — Present · NY, US

    Subject Matter Expert on Advanced TV to help educate and advocate for audience base buying—national addressable and data-driven linear Track and maintain the team’s Revenue Pipeline report to ensure accuracy Prepare required materials for all client/agency meetings (Audience Segmentation, Custom Slides, etc.) Work with the Marketing team to create new digestible Advanced Advertising resources (one-sheets, product decks, etc.) while maintaining the existing library of Sales materials with product updates Assist with onboarding of clients for advanced campaigns Build pre-campaign/post-campaign timelines for pending/active deals to set-up and manage deals at all stages Build, optimize and analyze media plans in various platforms for review Run advanced segments for target clients to determine the best environments that work towards meeting their KPIs Collaborate with Research to understand segment characteristics and qualifiers for existing partnerships (data and/or attribution) Field external requests to the proper teams, then adjust language for external use and relay answers back in a timely fashion Represent the Advanced Advertising team in internal and external meetings

Education

  • University at Buffalo

    BA, Communication

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