Ellen Blanner
- Role
- Director, Loyalty Marketing at Amc Theatres
- Location
- Overland Park, KS, US
- LinkedIn followers
- 500 followers
Experience
Director, Loyalty Marketing
Jan 2022 — Present
AMC Theatres is the largest movie exhibition company in the U.S, Europe and the world. In the U.S, AMC operates approximately 600+ theatres. AMC Stubs, our loyalty program, has over 29M households across a monthly subscription membership, an annual paid membership, and a free membership tier. I oversee the overall strategy and execution of the AMC Stubs program including launching new offerings, acquisition initiatives, guest lifecycle marketing, core program benefits, technology enhancements, positive guest experiences, financial return, and revenue generation.
Skills
- Brand Architecture
- Strategic Communications
- Creative Direction
- Strategy
- Analytics
- Digital Strategy
- B2c
- Marketing Research
- Retail Marketing
- One-to-One Marketing
- Brand Development
- Online Marketing
- Brand Awareness
- Loyalty Marketing
- Promotional
- Consumer Marketing
- Market Planning
- Social Media
- Digital Marketing
- Strategic Thinking
- Creative Problem Solving
- Social Media Marketing
- Customer Insight
- Marketing Communications
- Email Marketing
- Entertainment Industry
- Creative Strategy
- In-Store Marketing
- Trade Shows
- Direct Marketing
- Account Management
- Merchandising
- Branding & Identity
- Brand Implementation
- B2b
- Integrated Marketing
- Advertising
- Interactive Marketing
- Content Strategy
- Marketing
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