Ellena Bassoukos
Social Media Marketer and Honors Student Studying Sociology and Communication
- Role
- Social Media Marketing Specialist at Purality Health
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Ellena Bassoukos
Master’s in Communication student with a passion for strategic storytelling, digital…
Experience
Social Media Marketing Specialist
May 2023 — Present
Built out and led our team in the influencer marketing, creating a program to collaborate with UGC creators-Developed and implemented comprehensive social media strategies across platforms, increasing brand awareness-Created engaging multimedia content (text, images, videos) tailored to target audiences, leading to increased engagement, sales, and more brand awareness-Managed day-to-day social media activities, including posting, monitoring, and responding to audience interactions to foster community engagement-Analyzed social media metrics and generated reports to assess performance, adjusting strategies based on data-driven insights-Collaborated with cross-functional teams to ensure cohesive messaging and branding, resulting in successful campaigns and promotions-Stayed current with industry trends and platform updates, incorporating innovative strategies to maintain competitive advantage.
Education
University of Colorado Boulder
Bachelor's degree, Communication, General
University of Colorado Boulder
Bachelor's degree, Sociology
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