Ellen Saltmarsh

About Ellen Saltmarsh

A highly driven, creative and entrepreneurial minded professional with in-depth B2B and B2C experience in marketing and project management. Collaborative leader committed to delivering innovative solutions supported by strong analytical reasoning.Specialties: Acquisition & Lifecycle marketing, CRM, legal review, agency partnerships, creative development, client relationships, budget management, & cross-functional project

Experience

1. VP, Change Management Leader

   Synchrony

   Mar 2023 — Present · Charlotte, NC, US

   Lead user adoption of Workfront as Synchrony’s single source of truth for marketing campaign execution • Manage Workfront platform enhancement process from initial discovery phase through implementation - including sizing, requirement gathering, demos, UAT, and post-release testing• Reimagine new Workfront user onboarding and sandbox training through the use of interactive, step-by-step learning guides• Partner with Learning & Development department to design and execute monthly technical learning series for new platform users• Communicate key platform changes and announcements through newsletters and system notifications to keep users informed

Education

• College of Charleston

  Bachelor’s Degree, Economics & Business Administration

  2008 — 2012

• Gaston Day School

  High School Diploma

  2004 — 2008

Skills

• Budget Management
• Client Relations
• Brand Awareness
• Social Media Marketing
• Direct Marketing
• Email Marketing
• Microsoft Excel
• Customer Service
• Fundraising
• Community Engagement
• Marketing Strategy
• Creative Direction
• Credit Cards
• Creative Strategy
• Event Management
• Brand Development
• Microsoft Office
• Project Management
• Retail Sales
• Digital Marketing
• Customer Acquisition
• Retail Banking
• Customer Research