Ellen Safran

About Ellen Safran

As a seasoned Ecommerce and Digital Merchandising expert, I bring over a decade of dynamic experience from companies like Pinterest and Target. I have a solid background intertwined with an innovative approach to data analysis and strategic development. My professional journey has been marked by orchestrating complex projects, enhancing user experiences, and managing multi-million dollar P & Ls. Proactive and forward-thinking, I am a collaborative leader recognized for steering large-scale projects and driving change in ever-evolving markets across diverse teams. Beyond technical prowess, my strengths lie in fostering connections and comprehending individual needs. I am highly resourceful, adept at not only finding the right resources and people to solve complex problems but also at ensuring inclusive work environments that elicit the maximum potential of each team member.

Experience

1. Senior Product Marketing Manager

   Pinterest

   Apr 2022 — Present

   Delivered inbound market insights and outbound user campaigns to drive product adoption. Propelled potent user engagement strategy at Pinterest during prime seasons like Black History Month and Valentine\'s day. Curated on-platform activations and crafted email/push notifications.Spearheaded the annual voice of customer (VOC) report, successfully conducting 15+ in-depth advertiser and consumer interviews and competitive research that influenced key platform enhancements and ensured effective market positioning.Orchestrated activation of Pinterest Predicts, an innovative annual report on future consumer trends. Delivered a unique, completely shoppable on-platform curation of Predicts trends.

Education

• Duke University - The Fuqua School of Business

  MBA

• The George Washington University

  B.A.