Ellen MacCabe

About Ellen MacCabe

Market research professional with extensive experience in qualitative and quantitative global market research. Specialties include: customer experience, customer satisfaction and loyalty, brand health, market segmentation, competitive assessment and win/loss measurement.I am passionate about ensuring that research meets my client’s objectives and provides valid and actionable information that can be used to deepen engagement, expand the customer base, improve satisfaction, increase retention, guide product development and improve operational performance.I bring a high level of enthusiasm and expertise to every project. Self-directed, work independently and known for my collaborative approach with co-workers and clients. Excellent analytic, interpersonal and communication skills, whether working with front-line staff or senior executives. Perform well under pressure and able to successfully handle multiple projects simultaneously.

Experience

1. Director, Customer and Market Insights

   Vonage

   Feb 2013 — Present · Holmdel, NJ, US

   Lead qualitative and quantitative market research for Vonage\'s global unified communications, contact center and API markets including customer experience, brand health, and market opportunity

Education

• San Francisco State University

  M.A., Developmental Psychology

• San Francisco State University

  B.A., Psychology

Skills

• Online Research
• Competitive Analysis
• Customer Experience
• Consumer Behaviour
• Focus Groups
• Survey Design
• Data Analysis
• Segmentation
• Market Research
• Quantitative Research
• Spss
• B2b
• Analytics
• Qualitative Research
• Customer Insight