Ellen Lennon
SVP, Partnerships @The Goodkind Co, a Certified B-Corp
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WORK HISTORY
SVP, Partnerships @The Goodkind Co, a Certified B-Corp
As an executive leader at Goodkind Co, I lead sales team while overseeing a portfolio of top brand partners, ensuring profitability and brand alignment. I am successful at building and scaling top-performing teams through effective training and mentoring programs while identifying unique business opportunities and consistently defining strategies to meet or surpass annual corporate revenue goals and performance targets.Additionally, I establish relationships with key leadership and corporate partners, collaborating cross-functionallywith product development, finance, and supply chain to ensure seamless execution.
EDUCATION
University of Central Florida
Bachelor of Science in Communication
SKILLS
ABOUT ELLEN LENNON
I’m a strategic, results-driven brand executive who is passionate about helping startup, emerging beauty andpersonal care brands scale, grow, and thrive. From my earliest days in merchandising at QVC to leading brandpartnerships for today’s fastest-growing beauty innovators, my career has been driven by passion in helpingbrands find their voice, tell their story, and thrive in a competitive marketplace.I began my career at QVC, where I grew from a merchandising trainee to Division Merchandise Manager ofBeauty, overseeing $1B in annual sales and a 25-person team. I led the launch of BeautyIQ, QVC’s first 24-hour beauty channel, and co-created The Big Find, a transformative cross-category product discovery tour andcornerstone initiative.Currently, as Senior Vice President of Brand Partnerships at Goodkind Co, I have been successful in scalingemerging beauty and personal care brands. I work with visionary founders and established names alike,helping them build sustainable growth strategies, refine their positioning, and expand across omnichannelretail. In just 2 years, I led our revenue to triple while maintaining a world-class net promoter score (NPS of 75+ through strategic partnerships.As both a leader and mentor, I believe in empowering teams. My time on the Cosmetic Executive Women(CEW) Board has deepened my commitment to nurturing future leaders in beauty through mentoring andcoaching. Core Competencies Leadership | Strategic Implementation | Digital Marketing | Brand Stewardship | Brand Management | DataAnalysis | Talent Development | Seasonal Planning | Budget Management | Presentation Skills | PerformanceMonitoring | Strategic Communication
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