Ellen Hodo Davis

About Ellen Hodo Davis

Results-driven marketing, execution and strategy innovator with operational expertise creating and executing brand, consumer, product, and corporate marketing programs, and events designed to drive customer acquisition, engagement and retention, establish and sustain industry brand leadership position, increase revenue and build product and experience satisfaction. Excel in diverse professional environments ranging from Fortune 50 (Time Warner), Big 5 Consulting (Deloitte), fast-paced client service (UBS former PaineWebber, Fiserv) and online and emerging technology start-up (EarthLink and PGi). Expertise includes: • Consumer marketing strategy, creative development and execution• Digital, email, video, social media, print campaign creation• Project management and reporting• Strategic and operational consulting• Data analytics and data-driven action planning• Product and program development and launches• Loyalty and life-cycle program implementation• Event and promotion planning and activation• Corporate marketing/communication planning• Agency relationships and partnerships• Business development and sales programs• Budget and financial analysis and modeling• Team leadership, including development planning, coaching and mentorship • Communication and interpersonal skills• Content creation and presentation expertise

Experience

1. VP Adoption, Consumer, Smb and B2b Marketing

   Fiserv

   Jul 2011 — Present

   Lead the team that develops strategy and multi-channel marketing campaign assets to accelerate Financial Institution Consumer Adoption Services designed to drive adoption, retention and usage of consumer digital banking products (Bill Pay, Mobile & Online Banking, Zelle® and CardHub). Partner with clients (national and local banks and credit unions), becoming an extension of their internal marketing teams, to develop and execute digital and traditional marketing campaigns targeting high-value customers to grow engagement and client profits. Manage consultants who serve as trusted advisors and strategists, contributing best practices, associate training and consumer marketing expertise. Creative Agency management contact for all consumer and related B2B product marketing campaigns. Team lead for self-service client marketing website Impact Marketing and client eLearning portal. Lead Division DEI initiatives (focus groups, newsletters, ERG awareness).

Education

• Spelman College

  BA, Economics

  1988 — 1992

• University of Michigan - Stephen M. Ross School of Business

  MBA, Marketing and Strategy

  1997 — 1999

Skills

• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Marketing
• Management Consulting
• Competitive Analysis
• Integrated Marketing
• Contract Negotiation
• Start-Ups
• Team Leadership
• Team Building
• Management
• Product Management
• Omniture
• Digital Marketing
• Team Management
• Lead Generation
• Customer Acquisition
• Customer Retention
• Product Development
• B2b Marketing
• Strategic Partnerships
• Leadership
• Strategy
• E-Commerce
• Strategic Planning
• Go-to-Market Strategy
• B2b
• Loyalty Marketing
• Direct Marketing
• Project Management
• Program Management
• Demand Generation
• Financial Services
• Crm
• Multi-Channel Marketing
• Integrated Multi-Channel Marketing
• Marketing Research
• Product Launch
• Market Planning