Ellen Desimone

About Ellen Desimone

A creative Digital Marketing Professional with expertise in social media marketing, content creation, brand development, and writing. My background:Since graduating with a B.A. in Communication from Saint Vincent College in May 2018, I have held several marketing positions. In these positions I further cultivated my writing and digital marketing skills, working in the agency, non-profit, and retail realms. I am a creative and innovative professional, with a special interest in social media and content creation, looking to continue my career. Please feel free to connect if you would like to chat!

Experience

1. Digital Marketing Specialist

   Guardian Protection

   Apr 2022 — Present

   Develop and oversee a comprehensive social media content strategy for six social media accounts, including Facebook, X, Instagram, LinkedIn, TikTok, and YouTube- Own the editorial calendar end-to-end, planning, prioritizing, and publishing content that drove a 17% lift in follower engagement- Monitor and engage with community feedback, fostering positive customer relationships- Revamped the paid social media strategy on Meta and LinkedIn to drive website traffic and conversions- Own all customer email communications, driving an increase in website sessions by 454% since 2022- Ideate on and work with cross-functional teams to create visually appealing email and social media content while adhering to brand guidelines and best practices- Analyze monthly performance data for all social media and email campaigns, providing actionablerecommendations that inform content optimization and future strategy

Education

• Saint Vincent College

  Bachelor of Arts - BA, Communication, General

  2014 — 2018