Ellen Huang
Product Design Lead in GenAI @ Amazon | Health Tech & Mental Health–Informed Design | Passion for Women’s Health
- Role
- Product Designer at Amazon
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Ellen Huang
Senior Product Designer with 6+ years of experience leading complex, human-centered systems that support people over time with trust, clarity, and care. I currently own GenAI experience design at Amazon, building trustworthy AI-powered workflows across end-to-end user journeys.I’m especially interested in health tech and mental health–related products, where thoughtful, systems-driven design can meaningfully improve patient experience and care operations.Key skills: Systems Thinking · Product Strategy · Interaction Design · Empathy-Driven Design · Service Design · User ResearchOutside of work, I volunteer as a crisis counselor with Crisis Text Line and continue learning about
Experience
Product Designer
Apr 2022 — Present · New York, NY, US
Amazon Ads — GenAI ExperiencesDesign lead for AI image generation experiences across a B2B2C platform, spanning customer-facing experiences, enterprise systems, and AI-powered workflows.• Scaled the AI Image Generator, designing transparent, controllable AI workflows with Product, Science, and Engineering. Grew adoption from 2.5K to 46K (+1,880%) and monthly AI-generated ad revenue from $828K to $7M (+745%) in one year.• Shaped the North Star vision for AI-powered creative experiences in collaboration with UX Research, grounding strategy in user mental models and trust formation.• Drove co-creation workflows for moments of user uncertainty, establishing editing and guidance frameworks. Launched five features, reducing negative feedback by 15% and increasing image usage by 20%.• Led AI transparency and disclosure patterns across global regions in partnership with Legal and Content.• Established a personalized recommendation framework grounded in user and business value, driving prioritization and enabling three feature launches that increased adoption by 31%.• Scaled user-centered practices by piloting a designer-led research framework and facilitating design thinking workshops, enabling faster iteration and higher-confidence decisions across teams.• Mentored junior designers with an emphasis on empathy and trust building.Amazon Ads — Sponsored Display (Customer & Advertiser-Facing)Led mobile carousel ads creation and seven Sponsored Display features, contributing to a 23% increase in ad impressions and 15% revenue growth.
Education
Huazhong University of Science and Technology
Bachelor of Architecture (B.Arch.), Architecture
University of California, Berkeley
Master's DE(Design Emphasis) Certificate, Human Computer Interaction
IxDF - The Interaction Design Foundation
Certificate, UX Design, Interaction Design, HCI
University of California, Berkeley
Master of Architecture (M.Arch.), Environmental Design/Architecture
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