Ellen Fortenbery
Sr. Specialist of Paid Social at Ally
- Role
- Senior Specialist of Paid Social at Ally
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
Experience
Senior Specialist of Paid Social
Jun 2023 — Present · Charlotte, NC, US
Lead TikTok & Pinterest foundational strategy and campaign execution, translating business objectives into creative and audience-first media plans that align with broader product marketing goals- Serve as the Enterprise lead for all sports, DI & B, and sponsorship initiatives, overseeing high-impact media partnerships and activations beyond Foundational media to drive brand visibility and cultural relevance- Drive innovation in social-first storytelling, leveraging platform best practices and organic repurposed content to maximize engagement and amplify product messaging- Analyze and report performance across audience segments, creative executions, and campaign objectives; present insights that inform product-level advertising and content strategy- Manage end-to-end logistics, including asset recommendations, trafficking, timeline management, and approvals.
Education
Fontbonne University
Bachelor’s Degree, Communication, General
2013 — 2016
St. Louis Community College
General Studies
2011 — 2013
Skills
- Social Media
- Microsoft Excel
- Research
- Fitness
- Microsoft Powerpoint
- Public Speaking
- Customer Service
- Microsoft Office
- Sales
- Microsoft Word
- Adult Cpr
- Healthcare
- Management
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