Elle Masri Finn
Brand Director at P&G | Innovation, Digital, Growth | Michigan MBA
- Role
- Brand Director, Gain at Procter & Gamble
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
Experience
Brand Director, Gain
Sep 2024 — Present · New York, NY, US
Own the three-year innovation roadmap across all Gain forms, shaping portfolio strategy and driving $150M+ in annual incremental value through new launches, upgrades, and portfolio elevation• Lead a 20+ person cross-functional team spanning Analytics, R&D, Design, Sales, Supply Chain, and Finance to bring consumer-led innovation to market with excellence• Champion innovation transformation, piloting AI-enabled research and new operating models to accelerate speed-to-market, commercialization quality, and unlock $1M+ in annual efficiencies• Built and led creator and influencer programs alongside a video content strategy, growing organicfollowing to 500K+ in under one year• Culture and talent leader: head of the Fabric Care Women’s Network and University of Michigan diversity recruiting lead, strengthening inclusion and early-career talent pipelines
Education
University of Michigan - Stephen M. Ross School of Business
Master of Business Administration - MBA
2018 — 2020
Skills
- International Business
- Microsoft Excel
- Lightroom
- Data Analysis
- Recruiting
- Insurance
- Communication
- Photoshop
- Marketing
- Finance
- Creative Writing
- Salesforce.com
- Photography
- Blogging
- Microsoft Office
- Sales
- Nutrition
- Social Networking
- Spanish
- Market Research
- Editing
- Wellness
- Soundtrack Pro
- Health
- Event Planning
- Adobe Lightroom
- Customer Service
- Training
- Public Speaking
- Social Media
- Networking
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