Lina Liu
Strategic Marketing & Operations Leader | 15+ yrs Driving Growth in Healthcare, Tech & Real Estate | Expert in Marketing Automation, Demand Generation & Scalable GTM Strategies
- Role
- Deputy General Manager at Cogleap Center
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Lina Liu
Throughout my career, I have specialized in marketing for \"high-consideration\"…
Experience
Deputy General Manager
Nov 2024 — Present · San Jose, CA, US
At Cogleap, an AI-powered mental health company serving neurodivergent children, I lead marketing, sales, and operations to drive growth and profitability in the Bay Area. I built and scaled the marketing and sales engine from the ground up, achieving profitability within one year.Key achievements:Developed and executed regional GTM strategy, expanding service lines (ABA, HFS, social group program, vCAT VR assessment) and accelerating client acquisition.Implemented CRM and marketing automation systems, improving lead management, reporting, and analytics visibility.Designed and launched multi-channel campaigns (SEO, paid media, webinars, events), increasing brand awareness.Oversaw sales targets, budget allocation, and staffing to support scalable growth.Partnered with HQ to automate workflows and optimize data-driven decision-making.This role combines my passion for strategic marketing, operational efficiency, and data-driven growth with my commitment to improving outcomes for neurodivergent children.
Skills
- Marketing Strategy
- Team Leadership
- Project Management
- Account Management
- Management
- Marketing Communications
- Retail Marketing
- Luxury Brand Marketing
- Strategic Planning
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