Elle Murray
Head of Crm @SNS
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WORK HISTORY
Head of Crm @SNS
Key systems: Bloomreach, Klaviyo, Shopify, Power BI, GA4.⁃ Set the consumer and customer strategy and framework for the business.⁃ Identify and deliver growth and retention strategies.⁃ Channel owner (strategy and tech) for owned media channels- Personalization through online recommendations and media channels.⁃ Audience and segmentation management for paid/external media.⁃ Community/customer management for events and offline activations.⁃ Building dashboards for customer and sales insights, upskilling teams.⁃ Customer direction for campaigns and collaborations.⁃ Budget management and forecasting.⁃ Managing partnerships with external vendors and agencies.⁃ Replatforming CRM systems, migration and structuring of customer data.⁃ Design of loyalty program.
EDUCATION
Leeds Arts University
Bachelor's Degree
SKILLS
ABOUT ELLE MURRAY
A digital creative and strategist with strong communication and collaboration skills…
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