Elle Hadden

About Elle Hadden

Hi, I’m Elle - a marketer and communicator with a strong background in the architecture, engineering, and construction (AEC) industry.I specialize in turning complex ideas into stories that connect with people, whether I’m building a brand, managing integrated marketing campaigns, developing proposals, or creating content for digital and print channels. Over the years, I’ve helped architecture teams stand out and grow by blending creativity with a practical, data-driven approach. My experience spans marketing strategy, business development, social media management, project management, and stakeholder engagement. I enjoy collaborating with diverse teams to deliver communications that look great and drive results. If you value high energy, creative insight, and a collaborative approach, let’s connect!

Experience

1. Senior Marketing Coordinator

   AO

   Jan 2022 — Present · Orange, CA, US

   Ensured brand consistency across all marketing materials, proposals, award submissions, and corporate communications by upholding strict adherence to AO brand guidelines. Developed and wrote copy for award-winning projects, parking campaigns, philanthropy highlights, and culture posts, driving over 20% organic growth in social media engagement within six months. Authored award narratives for over fifteen projects recognized at industry award competitions and crafted bylines and blogs on affordable housing, parking, and EV trends, elevating AO’s studio visibility and media presence. Contributed to major campaigns, including the AO50 anniversary, culminating in a high-profile client event celebrating firm achievements, and boosted leads for a prototype campaign by implementing a website-linked email signature button, resulting in new client presentations. Led the development of an average of three RFPs or qualifications packages per week, contributing to multiple project wins and new business opportunities for AO. Coordinated detailed project photoshoots by aligning photographers and designers, resulting in high-quality visual assets that contributed to over 30 project awards for AO in the last four years. Orchestrated quarterly studio presentations and annual firm-wide virtual presentations with over 250 attendees, enhancing internal communication and engagement across AO. Supported AO-sponsored event booths and coordinated logistics and graphics for the all-company AO50 anniversary celebration and client party, strengthening staff engagement and client relationships. Streamlined standardization of templates in our corporate data asset management tool (DAM), organized and keyworded content, resulting in improved efficiency for the marketing team.

Education

• Point Loma Nazarene University

  Bachelor of Arts - BA

  2016 — 2019