Ellada Davtyan

About Ellada Davtyan

I’m an LA-based Associate Design Director and Digital Artist (@elladadesigns) with 10 years of experience, including 5 years in advertising, working across brand, illustration, and visual storytelling.Most recently, I’ve been specializing in packaging rebrands and large-scale CPG systems — leading multi-SKU lineups, retail packaging refreshes, PDPs, lids, and production-ready mechanicals for Keurig Dr Pepper coffee brands, including The Original Donut Shop, McCafé, and Green Mountain Coffee Roasters.I’ve led campaigns and creative launches for brands such as Taco Bell, Walmart, Dr Pepper, Yonex, NerdWallet, and Verizon’s Straight Talk, partnering closely with cross-functional teams to bring ideas from concept through execution.Career highlights include Taco Bell’s international Tiltvertising campaign, art directing celebrity talent for Walmart+’s Moms Answer Moms, and helping shape global launches for Yonex Percept and VCORE.I bring a bold, illustrative point of view to everything I do, blending strategy, craft, and empathy. Whether I’m building scalable design systems, refining hierarchy across a lineup, or mentoring junior creatives, I lead with clarity, collaboration, and intention.

Experience

1. Associate Design Director

   Deutsch

   Feb 2025 — Present · Los Angeles, CA, US

   Current clients: Keurig Dr Pepper — The Original Donut Shop, McCafé, Green Mountain Coffee RoastersPreviously client: Straight Talk (Verizon)Lead packaging rebrands and large-scale CPG systems, driving work from concept through dielines, mechanicals, and production across multi-SKU lineups.Own visual consistency, hierarchy, and system logic across retail packaging refreshes, PDPs, lids, and on-pack touchpoints.Partner closely with production, account, and strategy to ensure design intent translates accurately through final output.Previously led integrated campaign design for Straight Talk (Verizon) across motion, digital, and retail platforms.Mentor designers through concept, refinement, and final execution while maintaining creative excellence across deliverables.

Education

• California State University, Northridge

  Bachelor’s Degree, Graphic Design

Skills

• Photo Manipulation
• High Achiever
• Organization Skills
• Persuasion
• Art Direction
• User Interface Design
• Html
• Team Building
• Basecamp
• Posters
• Asana
• Css
• Dreamweaver
• Illustrator
• Retouching
• Graphic Design
• Branding & Identity
• Project Management
• Environmental Design
• Invision
• Critical Thinking
• Adobe Acrobat
• Active Learning
• Leadership
• Marketing
• Communication
• Photoshop
• Project Coordination
• Photography
• Brand Development
• Strategic Planning
• Interpersonal Skills
• Analytical Skills
• Presentation Skills
• Advertising
• Front-End Development
• Web Design
• Figma
• Packaging
• Presentation Design