Cassie Elder

About Cassie Elder

I am an energetic and entrepreneurial digital technology executive. I bring over 22 years of diverse technology, digital marketing, and strategy consulting leadership experience for blue-chip organizations from brand, vendor, and agency perspectives. Much of my career has been focused on driving digital transformation for leading global organizations and brands. I am a compassionate leader with a collaborative spirit. With my strong passion for team building, mentoring, and coaching, I have earned a reputation for aligning diverse teams around a common mission. We are high achievers in challenging and chaotic environments, and we deliver on organizational goals. Awareness, courage, and compassion form my core values. Currently working with Adobe as a Senior Client Partner, I drive revenue growth from existing business and through new business development and I expand Adobe’s thought and industry leadership position. I achieve all of this while consistently meeting and exceeding personal, team, and enterprise-level goals. In my current role, I am responsible for leading consulting programs with budgets of $30MM+ for our top global retail brands around the Adobe Experience Cloud suite of products. I partner with our customers to understand their business needs. I build specialized, dynamic teams focused on designing and implementing customized digital marketing solutions and programs that align to these business goals. Successful execution of our programs enables our clients to become world-class experience leaders and to realize maximum value of their Adobe investment. My most previous role was Co-founder and Principal DataCraft Partners, LLC. Since 2014, DataCraft has driven revenue growth, innovation, and digital maturity for global organizations with Data Strategy, Data Science, and Data Security solutions. Previous to this, I have held senior leadership and ​​strategic advisor roles in information technology and marketing spaces across all major industry verticals. ​As an economist by training and practice, I have been applying the fundamental components of applied economics, data, and data science for years to my work in developing solutions for my clients to optimize profits, efficiencies, and the customer experience.I have served on boards of nonprofits, advised various startups and technology initiatives, and provided professional mentorship and coaching. I hold a B.S. in Economics with a minor in Mathematics and a certificate in Health Economics from the Georgia State University Andrew Young School of Policy Studies.

Experience

1. Co-founder

   Datacraft Partners, Llc

   Mar 2015 — Present · Atlanta, GA, US

   DataCraftDataStrategy. DataScience. DataSecurity.Business can be run on uninformed opinions and theories that sound plausible—but data analysis shines a light on the actual story, while providing information on how to best move forward. A failure to read the hidden truths that lie in data can lead to a misstep in business strategy, often hinted at through consistent difficulties, roadblocks and eventually a dwindling bottom line.As a founder and lead data analytics strategist at DataCraft Partners, I help clients to leverage the enormous amounts of data that businesses today possess, and turn the seemingly disparate and jumbled data sources into a strategic business plan informed by insights derived from key metrics. Our focus is developing a long-term competitive advantage via an open, transparent process that utilizes the latest in technology combined with insights derived from intelligent judgement. DataCraft Partners helps traditional businesses that aren’t leveraging data strategically to modernize their internal strategies, as well as modern, data-rich information-based companies whose growth outpaces their internal ability to implement a data architecture and governance. In short, we aid business to mature, evolve and innovate using carefully curated insights extracted from analyzed data.

Education

• EdX, HarvardX

  Certificate for PH207x: Health in Numbers: Quantitative Methods in Clinical and Public Health Resear, Public Health

• Cornell University

  Adobe Marketing Strategy and Execution

• Georgia State University

  Economics, Health Economics, Developmental Economics, Applied Econometrics

Skills

• Marketing
• Stata
• Hadoop
• Logixml
• Quantitative Analytics
• Mariadb
• Mysql
• Statistics
• Postgresql
• Strategic Planning
• Etl
• Enterprise Software
• Quality Measurement
• Market Research
• Strategy
• Big Data
• Analysis
• Sql
• Data Analysis
• Analytics
• Clinical Informatics
• Project Management
• Program Management
• Icd-9
• Economics
• Informatics
• Hive
• Econometrics
• Pgadmin
• Policy Analysis
• Business Intelligence
• Vendor Management
• Research
• Leadership
• Client Relations Skills
• Consulting
• Mathematics
• Management