Ella Rifkin

About Ella Rifkin

As a junior at Syracuse University, majoring in Advertising with a concentration in Strategy and Insights, I’m passionate about conducting research and using data to identify impactful ways to connect brands with their target consumers. Complementing this interest, my minor in Sport Event Management allows me to explore the intersection of sponsorship, marketing, and fan engagement in the sports industry. Through my coursework and hands-on experiences, I’ve had the opportunity to practice and sharpen my skills in media planning, advertising metrics, and sponsorship strategies, deepening my understanding of what makes a brand resonate with its audience. Additionally, I\'ve developed strong skills in thriving in fast-paced, collaborative environments where teamwork is key. With a deep interest in market research, audience analysis, and brand strategy, I look forward to further developing these skills and making an impact in my future roles.

Experience

1. Intern

   Cakeworks

   Jun 2025 — Present · New York, NY, US

   Analyze data across client initiatives, including viewership trends, social media performance, audience demographics, and paid marketing effectiveness- Support the development of presentations and collateral for client deliverables and internal company needs- Conduct industry research, competitive analysis, and assist with business case development and modeling for clients and internal strategy.

Education

• Syracuse University

  Bachelor of Science - BS

  2022 — 2026

• NYC Lab High School for Collaborative Studies

  High School Diploma

  2018 — 2022