Ella Barnes
Social Media Coordinator @FRAME
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WORK HISTORY
Social Media Coordinator @FRAME
Los Angeles County, CA, US
Support the execution of FRAME’s social strategy across Instagram and TikTok through daily content planning, creation, scheduling, and posting•Concept, produce, and edit short-form video content (TikTok/Reels) and static posts aligned with brand voice and visual identity, using in-office and campaign footage•Collaborate cross-functionally with merchandising, PR, and creative teams to gather assets and coordinate timely product storytelling• Own community management across platforms by monitoring engagement, responding to DMs/comments, and surfacing key insights to inform strategy• Develop and evolve TikTok strategy by researching trends, pitching platform-native concepts, and collaborating with creators on engaging deliverables• Manage sample inventory and product shipments for influencer partnerships, social shoots, and content creation, ensuring smooth logistics and documentation• Participate in creative brainstorms and monthly content planning, contributing fresh, brand-right ideas inspired by fashion, culture, and current trends
EDUCATION
UCLA
Bachelor of Arts - BA, Visual Arts & Communications
Florence University of the Arts
Art
ABOUT ELLA BARNES
I’m a creative storyteller with 3+ years of experience in social media, photography, and digital marketing — currently working at FRAME, where I create and produce content across Instagram and TikTok, support influencer campaigns, and help shape the brand’s digital voice.A recent graduate from UCLA with a degree in Visual Arts, I’m passionate about the intersection of culture, fashion, and storytelling. My experience at FRAME, Roc Nation, and goop Kitchen has given me a strong foundation in content creation, brand marketing, and creative strategy — from launching platform-native video campaigns to collaborating with cross-functional teams and leading influencer activations.Now, I’m continuing to build my creative skill set with a focus on art direction, brand storytelling, and marketing strategy — bringing a strong aesthetic eye, cultural intuition, and a digital-first mindset to meaningful, visually compelling work.
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