Ellen Chan
Brand Strategist, Specialist in Digital Design, Search, and Marketing Insights, and Accessibility Advocate | Spring 2025 COOP Fellow
- Role
- Marketing Coordinator at Baruch College, Starr Career Development Center
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Ellen Chan
Creative professional with years of experience revitalizing brand presence and…
Experience
Marketing Coordinator
Baruch College, Starr Career Development Center
Sep 2022 — Present · New York, NY, US
Created a social media graphic, flyer, signage, and PR statement promoting Starr’s 2023 suit giveaway event, leading to attendance by more than 200 students• Collected and analyzed social media engagement numbers into quarterly reports to learn where students are most active and inform content strategies• Drove a 40% increase in engagement and a 11% increase in Instagram followers during a 3 month period via a data-backed strategic shift in content creation• Rebranded flyers promoting info sessions and the application period for the Technology Leadership Development Program (TLDP), resulting in a 20% YoY increased turnout from the intended target audience• Redesigned the print and Meta campaigns for Starr’s 2024 suit giveaway event, resulting in over 170 students attending and over 400 clothing items given away• Wrote a PR statement for Starr\'s Fall 2022 career fairs, highlighting the marketing and partnership teams\' impact of bringing in record attendance numbers of 114 employers and over 940 students• Resolved back-end and front-facing concerns and complaints through extensive communication with colleagues and clients• Designed web banners and flyers for a post-graduate survey, drawing in more than responses over 2 weeks
Education
City Tech, CUNY
Associate's in Communication Design, Graphic Design
2014 — 2018
Baruch College
Master of Arts - MA, Business/Corporate Communications
City Tech, CUNY
Bachelor’s of Technology in Communication Design, Web Page, Digital/Multimedia and Information Resources Design
2014 — 2019
COOP Careers Fellowship
Fellowship, Digital Marketing
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