Elkhan Abbasov
Senior Global Marketing Manager @HARTMANN GROUP
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WORK HISTORY
Senior Global Marketing Manager @HARTMANN GROUP
Baden-Württemberg, DE
B2C and B2B (hospitals, nursing homes)- Innovation pipeline, NPDs/EPDs- Category/Portfolio Strategy- Marketing Communication Strategy- Commercial/GTM strategy
EDUCATION
Khazar University
MBA, Finance
Azerbaijan State Oil Academy
Bachelor, Engineering economics and management
ABOUT ELKHAN ABBASOV
Accomplished, award winning Senior Brand Builder/Marketer, Certified Digital Marketing Professional and Commercial/Business Leader- over 12 years\' of FMCG & Medical Devices/Healthcare experience in brand/marketing management and commercial management/trade marketing at global, regional and local levels- Experience in multiple personal care/beauty care/health care categories and multiple countries (both developed/established and developing/emerging markets experience)- Over 8 years of experience in people management/coaching & cross functional leadership- Skilled in using brand and commercial expertise to strengthen brand equity, maximize brand awareness, increase penetration, markets shares, sales and profitability- Instrumental in integrated 360 degree communication, product & commercial innovation, equity & value campaigns, trade marketing, commercial/category management, portfolio management- Got 5 prestigious external marketing awards (Effie Gold, Mixx Digital Silver, DTCM Silver/Bronze, Felis Success) for best-in-class brand building/marketing campaigns.
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