Liz Zhdanovich
Product Manager, Experience Platform (Personalization & Genui) @Expedia Group
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WORK HISTORY
Product Manager, Experience Platform (Personalization & Genui) @Expedia Group
London, GB
Product Manager in the Experience Platform team, leading Homepage Personalisation and Design System evolution to GenUI- Led cross-brand Home and UI pattern initiatives, delivering reusable, configurable components across 3 brands, accelerating go-to-market time and consistent UX- Evolved Homepage personalization and contextualization for returning travellers, enabling seamless progression deeper in the shopping funnel with increased conversion- Drove data-led decisions systemising 15+ qualitative user studies, competitor analysis, and 50+ quantitative A/B tests, pivoting to contextual metrics to optimize funnel progression- As a platform PM, owned end-to-end delivery (PRDs, experimentation, launches), collaborating with numerous product teams and organisations.
EDUCATION
Belarusian State Economic University
Bachelor's degree, Business Informatics
IT Academy
Product Design
Higher School of Economics
Postgraduate Studies, UX Research
ABOUT LIZ ZHDANOVICH
Product Manager @Expedia | Experience Platform, Personalization, Design System, UX
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