Elize Deboom
Brand Strategy | Integrated Marketing
- Role
- Brand Standards, Microsoft 365, Edge and Bing at Microsoft
- Location
- Bellevue, WA, US
- LinkedIn followers
- 500 followers
About Elize Deboom
Creative and strategic leader with expertise in brand development, marketing, and…
Experience
Brand Standards, Microsoft 365, Edge and Bing
Oct 2021 — Present · Redmond, WA, US
Lead visual identity brand standards across Microsoft Edge, Bing, and Microsoft 365, driving consistency across in-product, marketing, retail, and paid media channels. Partner with integrated marketing, creative, and product teams to deliver cohesive brand expression across the full customer journey. Provide brand leadership across integrated marketing campaigns, ensuring strong visual alignment, narrative clarity, and effective execution across global touchpoints. Drive adoption of new brand systems through roadshows, design reviews, and workshops with internal teams and agencies. Maintain scalable brand guidance across typography, motion, iconography, and imagery to support global campaign development and execution.In 2022 spearheaded a persistent branding and illustration initiative that increased Edge brand recognition by 13%, helping secure its position as the #2 desktop browser. Lead naming strategy across Edge and five content service brands, naming 160+ features and products between 2023–2024 to support long-term vision and market differentiation.
Education
The Art Institutes
Bachelor's degree, Fashion Design, Marketing & Retail Merchandising
2011 — 2014
The Art Institutes
Web Page, Digital/Multimedia and Information Resources Design
2001 — 2003
Skills
- Apparel
- Event Planning
- Private Label
- Merchandising Strategies
- Public Relations
- Customer Service
- Pricing
- Pop Up Retail
- Sales Operations
- Procurement
- Project Management
- Media Relations
- Strategy
- Sportswear
- Inventory Management
- Start-Ups
- Product Development
- Payroll
- Retail
- Start-Up Consulting
- Store Management
- Cross-Functional Team Leadership
- Event Management
- P&L Accountability
- Strategic Sourcing
- Marketing Strategy
- Market Research
- Marketing
- Supply Chain Management
- Management
- Forecasting
- Sales
- Business Development
- Trade Shows
- Retail Buying
- Merchandising
- Training
- Recruiting
- Strategic Planning
- Negotiation
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