Eliza Sahoo

About Eliza Sahoo

Having 11 years of experience into Brand Management & Corporate Marketing. My core expertise is into events marketing, prospects research, understanding target accounts, identifying key decision makers, buying group development, pre-event lead management, post event lead management, ABM expertise to name a few.Currently working as Manager Corporate Marketing at Sutherland Global Services, Bengaluru. At Sutherland, we are a leading global business and digital transformation partner. Our services span a diversified range of categories, from Healthcare, Insurance, Banking & Financial Services, Communications, Media & Entertainment, Technology, Travel & Hospitality, Logistics, Retail, Energy & Utilities. We work with iconic brands worldwide, and we bring them a unique value proposition through market-leading technology and business process excellence. We’ve created over 200 unique inventions under several patents across AI and other critical technologies. Leveraging our advanced products and platforms, we drive digital transformation, optimize critical business operations, reinvent experiences and pioneer new solutions, all provided through a seamless “as a service” model.

Experience

1. Corporate Marketing Manager

   Sutherland

   Jan 2025 — Present · Bengaluru, IN

   Key ResponsibilitiesProspect Research• Understand target account and ICP requirements for each event.• Targeted Research & Stakeholder Mapping: Identify key decision-makers and understand their roles. • Account Intel Sourcing: Gather and share insights to refine personalized value propositions throughout the customer journey.Buying Group and Lead Engagement• Buying Group Development: Use account research and ABM tools to map the buying group and identify key stakeholders.• Personalized Outreach to Set Meetings: Build and nurture relationships with decision-makers through tailored, multi-channel engagement. Email, social, event apps, etc. Set meetings for Sales. Data Management & Reporting• Pre-event Lead Management: Create campaigns and manage records within CRM and Marketing automation tools. Track all activities and interactions in CRM, ensuring data accuracy and timely follow-up. Enrich pre-event databases with contact details for key decision-makers.• Post-Event Lead Management: Collect leads from onsite team, add and clean notes, import and assign in CRM. Create opportunities as advised. • Lead Aging Management: Ensure that sales actions leads per SLA. Monitor and follow-up. • Reporting: Create and distribute post-event reports. Share insights.Continuous Learning & Market Acumen• Industry Expertise: Stay informed about industry trends, competitive movements, and customer needs, bringing relevant insights into every engagement.• Learning & Adaptation: Continuously improve outreach tactics based on performance insights and evolving market conditions.

Education

• Utkal University

  M.Phil in Commerce

• Ravenshaw University

  Master of Commerce

• St. Joseph's Girls' High School, Cuttack

  X

• Ravenshaw University

  B.Com. (Hons), Commerce

  1999 — 2002

• Ravenshaw University

  B.Com (Accounting Honours), Accounting and Finance

  2002 — 2004

• Ravenshaw University

  XII

• Kalinga Institute of Industrial Technology, Bhubaneswar

  MBA, Marketing, Advertising

  2007 — 2009

• KIIT School of Management (KSOM), Bhubaneswar

  Master of Business Administration

Skills

• New Business Development
• Sales Presentations
• Social Networking
• Ppc
• Social Media Marketing
• Company Newsletters
• Online Lead Generation
• Marketing
• Search Engine Optimization (SEO)
• Customer Relationship Management (Crm)
• Marketing Research
• Management
• Pre-Sales
• Teamwork
• Keyword Research
• Team Management
• Web Marketing
• Analytics
• Public Relations
• Contract Negotiation
• Crm
• Advertising
• International Sales
• Sem
• Online Research
• Google Adwords
• Interactive Advertising
• Business Coordination
• Conversion Optimization
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Brand Developement
• Google Analytics
• Project Coordination
• Web Analytics
• Integrated Marketing
• Online Publishing
• Social Media Optimization (Smo)
• Online Marketing