Elizabeth Zaborowska

About Elizabeth Zaborowska

I’m a builder & I love to help others build.I’ve worked with hundreds of B2B and B2B2C tech companies to help them claim and maintain category leadership. The details aren\'t the details. The details make the product. – Charles Stealthco:Physical AI + robotics for the construction industry. Reach out if interested in joining or investing.About Bhava:Bhava Communications, the award-winning agency I founded in 2009, builds awareness, drives demand and wins categories for our clients. The Bhava team provides highly effective marketing strategy, messaging and positioning, public relations, marketing and sales enablement, content development and design, analyst relations, social media, industry research, crisis communications, SEO, speaker training, media training, creative workshop and team building services.Bhava\'s client portfolio spans early and mid-stage startups, high-growth / expansion stage companies, public companies and those on the path to IPO. Bhava clients invent category-leading products. We create strategies that work and stories that sell. We reach people in the ways that drive action and tie everything to our clients\' business goals and KPIs.Bhava has deep domain expertise and relationships in enterprise and emerging tech:AI, automation, robotics, SaaS/PaaS/IaaS, cloud, security, IoT/IIoT, analytics, enterprise software and hardware, fintech, procuretech, agtech / agritech, cleantech / climatetech, transportation and mobility tech (including autonomous vehicles), insurtech, adtech, healthtech, medtech, low/no-code, data management, storage, HPC, integration, DevOps, drones, AR/VR and more.About Spring Catalyst:Spring Catalyst helps the brilliant people behind great companies shine, tell better stories and navigate the AI revolution. We offer team and individual workshops, business advisory services and investment support for promising ventures. We improve organizational communication and collaboration through engaging exercises and bespoke events rooted in practical skill-building and design thinking. Our AI readiness training prepares professionals to effectively use emerging technologies to uplevel their work while elevating what makes us human. Partner with us to unlock your team’s full potential to turn ideas into revenue.

Experience

1. Founder and CEO

   Bhava Communications

   Jan 2009 — Present

   Bhava Communications is a full-service integrated marketing, public relations and social media agency. Our team serves enterprise and consumer information technology companies and consumer goods and services companies at every stage, from pre-launch startups to large public enterprises.Bhava does things differently. We believe that the “traditional way of doing PR” and the “traditional way of doing marketing” are no longer relevant, although there are elements that should not be thrown out wholesale. We have developed a holistic and social approach to communicating with each client\'s audiences that has been proven over the past 16 years and has evolved to drive awareness and revenue in the AI era.Bhava works to engage everyone in the conversation. Our 360º Mixed Media™ approach to marketing, PR and branding optimizes our clients’ presence and participation both online and off. By uniting companies directly with their prospects, customers, media, analysts, investors and other audiences through a range of mediums, we help our clients add meaning and value to their brand. In the process, we turn prospects into customers and customers into evangelists. In this ever-evolving world of communication, we leverage direct, indirect, traditional, social and AI channels that will integrate with your sales and marketing campaigns. The Bhava team has strong relationships with the press, analysts and influencers who play a key role in reaching your target audiences in the places that they’re consuming and sharing information. And we integrate social media, online communities, creative campaigns and in-person events in order to enrich your brand identity and help your company drive demand across all relevant platforms.

Skills

• Corporate Positioning
• Marketing Messaging
• Industry Analyst Relations
• Executive Positioning
• Corporate Branding
• Graphic Design
• Video Production
• Product Marketing
• Social Media Marketing
• Communications Strategy
• Tech PR
• Blogger
• Creative Branding
• Integrated Marketing
• Strategic Communications
• Blogger Relations
• Marketing Strategy
• Corporate Communications
• Strategy
• Messaging
• Logo Design
• Technology Marketing
• Marketing Communications
• Marketing Management
• Email Marketing
• Social Media Monitoring
• SEO
• Content Marketing
• Social Media Relations
• Analyst Relations
• Social Media Development
• Digital Marketing
• Marketing Automation
• Online Marketing
• Search Engine Marketing
• Public Relations
• Internal Communications
• Branding Development
• Executive Media Training
• Social Media