Elizabeth Crawford

Account Executive @Liaisons Meetings & Events, A Bcd Company

Birmingham, AL, US
MOBILE NUMBERS
+16•••••••38

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WORK HISTORY

Dec 2023 — Present

Account Executive @Liaisons Meetings & Events, A Bcd Company

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Knoxville, TN, US

Provides white-glove customer service through creative development and fulfillment of program content.• Provides continuous service to customers from program inception through completion, attending pre-convention meetings and maintaining a visible presence throughout program operations.• Promotes destination and company capabilities via sales trips and formal presentations to incentive and corporate clients and hotels.• Developing and nurturing consistent relationships with key hotels/hoteliers.• Staying up-to-date and on the pulse of events, new venues, and new experiences in local destination.• Actively prospecting and developing new business opportunities. • Booking and releasing tentative holds for venues, vendors, and activities for generated proposals.• Developing sales strategies and meeting/exceeding minimum margin expectations and quotas through program development in accordance with company financial goals.• Working with the team through the production of proposals and maintaining control over the program details, pricing, and deadlines throughout the event lifecycle. • Conducting site inspections with clients by setting up appointments and creating a timeline and site book.• Proactively reaching out to ensure client satisfaction/retention while continuously searching and closing new business.• Participating in turnover meetings with onsite Travel Directors. • Sending all final program surveys to completed events and following up on any potential future business needs and referrals with a focus on building long-term relationships with all accounts.

EDUCATION

1993 — 1999

The University of Alabama

Bachelor's Degree, Human Environmental Science; Conventions and Tradeshow Management

SKILLS

Project ManagementEvent ManagementMeeting PlanningCoordinating Special EventsNonprofitsSponsorshipLive EventsHospitality ManagementManaging EventsHospitalityEmail MarketingAccount ManagementCateringSocial MediaHotelsEvent ProducingSpecialty EventsBudgetingSalesIncentivesStrategyLocation IntelligenceNon-ProfitsGalasTourismCorporate EventsHospitality IndustryManagementMarketingStrategic PlanningEvent PlanningCoordinating EventsFood & BeverageCustomer ServiceContract NegotiationWedding PlanningPartiesTrade ShowsSocial Media MarketingConvention Services

ABOUT ELIZABETH CRAWFORD

Director of Event Management with over 20 years of experience leading cross-functional teams in end-to-end management and successful execution of complex global events supporting business goals and objectives.

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