Elizabeth Tuico
Eliminating pain points in AEC marketing & business development systems
- Role
- Fractional Business Development at Ellana Construction Consultants
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Elizabeth Tuico
I work with clients in the building industry to amplify their brands by creating meaningful content and stronger revenue streams through more targeted collateral and better planning.My strengths: 1) Quickly determining gaps in marketing & business development systems and offering immediate solutions. 2) Taking complex subject matter and creating easy-to-read content.My value to clients in the building industry:1) I fold in seamlessly with your internal teams to solve the problem.2) Because my A/E/C foundation is rock solid, I work quickly. Once I get your brief, I’m on my way. I don’t waste time.3) I find the pain points immediately and provide the roadmap for a quick solution.How I help clients in the building industry:Creating marketing and business development plans that yield immediate resultsTraining marketing & BD professionalsMaintaining marketing functions on a part-time basisOrganizing marketing departments & developing efficient processesFollowing leads through the sales pipeline to create new revenuePromoting clients at networking eventsResearching market conditions & analyzing the competitionWriting original content that requires staff interviews & external researchProviding developmental editing servicesGhostwriting for busy executivesGraphic production & layout servicesI solve these problems:Burnt out staff respond to an endless cycle of RFPs that are long shots. No proactive strategy to win work exists.The sales pipeline is dormant.No one can find anything in the marketing & business development drives.There is a large backlog of unfinished marketing materials. Internal staff are too busy to interview project managers.The legacy sales pitch deck does not win enough work.Busy leaders want to publish original articles but do not have the bandwidth to write.Marketing & business development professionals need training.There is debate about whether the firm should try to break into a new market sector.Resources do not exist to hire full-time marketing and/or BD support. contact information: etuico (at) gmail (dot) com
Experience
Fractional Business Development
Ellana Construction Consultants
Nov 2020 — Present · Washington, DC, US
Contract) Part-time business development services for this construction cost estimating firm in Maryland, DC, and Virginia. I take potential projects through the sales pipeline to sign new work.
Education
Boston College
BA
The Johns Hopkins University
MA
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