Liz Wood
Senior Digital Marketing Leader | 20+ Years Driving Growth with SEO, Paid Media & Client Strategy | Expert in Campaign Strategy with Data-Driven Results
- Role
- Senior Director, Integrated Media at Phaedon
- Location
- Royal Oak, MI, US
- LinkedIn followers
- 500 followers
About Liz Wood
With over 20 years of experience in integrated and performance media, I currently serve…
Experience
Senior Director, Integrated Media
Sep 2023 — Present
Spearhead media strategy and operations for Fortune 500 healthcare clients, focusing on integrated media solutions across SEO, SEM, paid social, and programmatic.• Lead cross-functional teams and build strategic relationships with media vendors to drive performance and optimize campaigns.• Manage media budgets, delivering on both performance and growth objectives, ensuring cost-effective media buys, and enhancing ROI for clients.• Integral role on Business Development team for agency
Education
Walsh College
Working toward MBA, Business Administration and Management, General
2014 — 2017
Michigan State University
BA, Telecommunications, Information Studies, Media
2000 — 2006
Skills
- Marketing
- Mobile Marketing
- Internet Marketing
- Inbound Marketing
- Leadership
- Search Engine Optimization
- Wordpress
- Business Development
- Digital Marketing
- Online PR
- Landing Page Optimization
- Paid Social
- Crm
- Web Development
- SEO
- Online Advertising
- Sem
- Marketing Strategy
- Web Marketing
- Content Marketing
- Project Management
- A/B Testing
- Digital Media
- Sales
- Performance Based Marketing
- Digital Strategy
- Google Adwords
- Web Analytics
- Copywriting
- Business Management
- Affiliate Marketing
- Social Media Marketing
- Social Media
- Online Marketing
- Conversion Optimization
- Mobile Search Optimization
- Global Marketing
- Strategy
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