Elizabeth Rudkin
- Role
- Pro Business Manager, Global Ecommerce at Helly Hansen
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
Experience
Pro Business Manager, Global Ecommerce
Sep 2019 — Present
As a part of the Digital Team, I have full ownership of delivering growth and profitability for our Pro & Discount Member Programs. I\'m responsible for customer acquisition and engagement of our highest CLV customer segments, expanding brand awareness and driving revenue across global markets. • Multi-segment customer acquisition strategy across global markets. • Lead gen spend optimization from performance marketing channels. • Collaboration with key stakeholders across the brand. • Customer journey mapping, site experience and process management. • Backend, front-end and UX development with data integration across platforms. • Digital Analytics & Reporting. • Build and maintain Professional Services Partnerships across brand. Cultivate new partnership opportunities. • Contract negotiation and maintenance. UX | Digital Marketing | Magento | Emarsys | Monetate | Tableau | Salesforce | Vaimo | SheerID | IPA Collective | Outdoor Prolink
Education
University of Washington
IT Foundations Certificate, Information Technology - HTML & CSS Foundations
2016 — 2016
University of Washington
Foundations of Digital Marketing
University of Washington
Digital Marketing Toolkit
Washington State University
BA, International Business + Hospitality Business Management
1994 — 1998
University of Maryland - Vicenza, Italy
Italian Language and Literature
1999 — 2000
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