Elizabeth Roche

About Elizabeth Roche

Working at the intersection of sales and marketing, a proven leader and expert in value-based selling and marketing, customer engagement/customer experience strategy, enabling technology, and business process alignment with an obsession for customer success.Accomplished at developing, landing and accelerating transformational business strategies including leading matrixed teams and collaborating across sales, marketing, service, product and business groups to operationalize and manage change.Skilled at negotiating internal and external partnerships and developing investment strategies. Experienced at translating technical industry trends into value-based “reasons to believe\" and creating need and differentiation for solutions which help customers solve their business issues and problems.

Experience

1. Managing Partner

   Valueselling Associates, Inc

   Aug 2016 — Present · Stamford, CT, US

   Increasing Revenues/Accelerating Sales and Marketing Performance - the ValueSelling FrameworkTo pinpoint exactly the kind of value sales managers are looking for, ValueSelling offers more accurate sales forecasting, measurable positive impact on deal size, deal volume, win rates and time to close, developing a highly productive sales force, growing the top line and bolstering the bottom line. ValueSelling\'s strength is that this process can be applied to every complex selling situation. With ValueSelling, sales professionals learn how to expand the size of each opportunity, diagnose stalled sales and reduce discounting. We provide them with the tools they need to save time, effort and resources in all selling situations—while minimizing the risk of losing sales or wasting time on prospects who will never buy.Simple, specific and scalable - a powerful combination.

Education

• The George Washington University

  BA, Public Affairs

  1982 — 1986

• University of Missouri-Saint Louis

  MBA, Marketing/Finance

  1994 — 1998

Skills

• Project Management
• Consulting
• Vendor Management
• Pre-Sales
• Integration
• Professional Services
• Pmo
• Leadership
• Team Leadership
• Business Process
• Competitive Analysis
• Product Development
• Start-Ups
• Management Consulting
• Software as a Service (Saas)
• Business Development
• Information Technology
• Thought Leadership
• New Business Development
• Saas
• IT Strategy
• Strategic Partnerships
• Program Management
• Strategy
• Cloud Computing
• Process Improvement
• Outsourcing
• Sdlc
• Analytics
• Customer Relationship Management (Crm)
• Business Strategy
• Cross-Functional Team Leadership
• Crm
• Business Analysis
• Change Management
• Enterprise Software
• Enterprise Architecture
• Business Process Improvement
• Go-to-Market Strategy
• Product Management