Elizabeth Cannon

About Elizabeth Cannon

IN A NUTSHELL:I make things happen. Whether launching an innovative new brand like Red Bull or leading an established brand like Heineken to new heights, I am the go-to person to get things done.Shortly after graduating with my Bachelor of Science in Marketing, I joined Nederlander Concerts, now known as LIVE NATION, as a Marketing Director. After 8 years promoting concerts, I decided on a new adventure, backpacking through Europe for four months before helping to launch Red Bull throughout Southern Ohio. This new and innovative brand flipped marketing upside down across the globe. In 2006, I joined Perfetti Van Melle where I earned the first-ever Webby Award for a guerilla marketing campaign and spearheaded the Guinness World Record for the largest Mentos geyser.In 2008, I was recruited to Heineken USA as a Regional Marketing Manager to lead all marketing for 10 brands in 3 zones. During my tenure, I was a 3-time Zone of the Year national award winner for overall KPI performance and increased brand awareness across the state of Texas. WHAT MAKES ME DIFFERENT: Broad Knowledge Base – I have a unique blend of experience in shopper marketing, brand marketing, field marketing, and digital marketing. With my business knowledge, combined with my marketing expertise, I have the ability to see the bigger picture and the impact on the brand as a whole. Adaptability – I have the ability to seamlessly adjust to situations with changing dynamics and brand strategies while thriving and tackling any challenge thrown my way. Creativity – Contagiously optimistic and gifted with the ideal blend of creativity, analytical insights, and business acumen to consistently deliver growth by transforming vision into reality. Original – Innovative, adaptable, and strategic marketing specialist that thrives under pressure in a competitive, deadline-driven environment. Captivating – Engaging and articulate communicator with a natural affinity and passion for delivering best-in-class service, solving complex challenges, and driving brand awareness. HOW OTHERS DESCRIBE ME:Peers describe me as witty, easygoing, diplomatic, responsible, even keeled, and responsive. IN MY SPARE TIME:I enjoy music, travel, theater, fitness, and my Bernedoodle puppy

Experience

1. Shopper Marketing Manager

   Ste. Michelle Wine Estates

   Sep 2022 — Present · Cincinnati, OH, US

Education

• Miami University

  Bachelor's degree, Marketing

Skills

• Digital Marketing
• Relationship Marketing
• Market Research
• Marketing
• Advertising
• Sales
• Event Planning
• Market Planning
• Customer Insight
• Retail
• Marketing Research
• Integrated Marketing
• Business Planning
• Brand Management
• Marketing Strategy
• Trade Marketing
• Consumer Products
• Brand Architecture
• Sponsorship
• Product Development
• Creative Direction
• Media Relations
• Promotions
• Brand Development
• Management
• Event Management
• Product Marketing
• Marketing Communications
• Shopper Marketing
• Brand Awareness
• Sales Management