Betsy Rack
Senior Content Strategist with IA, Taxonomy and Content Systems Expertise
- Role
- Capgemini
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Betsy Rack
Senior/lead content strategist with an IA focus. Background in website information…
Experience
Present
Education
University of Florida
MA, English, Contemporary Studies
2000 — 2002
East Carolina University
BA, English Literature, Geology, Art
1994 — 1998
Skills
- Program Planning
- Program Management
- Communications Planning
- Communications Strategy
- Strategic Partnerships
- SEO Copywriting
- Copywriting
- Online Content Creation
- Online Marketing
- Interactive Marketing
- Interactive Strategy
- Content Strategy
- Content Writing
- Web Content Management
- Social Media
- Digital Media
- Community Building
- Marketing Communications
- Corporate Social Responsibility
- Editing
- Online Branding
- Identity Management
- Audience Segmentation
- Creative Writing
- Writing
- Print Production
- Public Relations
- Press Releases
- Media Relations
- Online Identity
- Fine Art
- Performing Arts
- Education
- Higher Education
- Public Information
- Public Education
- Government Relations
- Nonprofit
- Library 2.0
- Web Design
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