Elizabeth P.
Social Media Specialist @Social Element
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WORK HISTORY
Social Media Specialist @Social Element
Day-to-day social media management on named accounts, engaging with consumers, fans, and communities on behalf of over 15 alcohol brands across social channels- Support real-time engagement strategies during cultural events, product launches and trending moments- Execute proactive and reactive engagement strategies while ensuring alignment with brand TOV and guidelines- Create and deliver social media performance reports, including understanding of defining KPIs and making recommendations based on performance- Assist in identifying, engaging, and repurposing UGC content- Create Tone of Voice guidelines for new brands on the project- Manage Flexible Service Delivery team and provide weekly feedback through QA- Editor of \"The Social Spot,\" a weekly newsletter sharing feedback, trends, and internet cultural conversations to clients- Provided live event coverage for the company’s socials at Adweek’s Social Media Week in 2024
EDUCATION
Walter Cronkite School of Journalism and Mass Communication at Arizona State University
Journalism and Mass Communications, Broadcast Journalism
Centennial High School
High School Diploma
SKILLS
ABOUT ELIZABETH P.
Digital Producer | Social Media Specialist | Community Manager | Communications Specialist | Content Creator
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