Elizabeth Ponce de Leon
Cultural Strategist | Creative Director | Brand Experience Designer | Assistant Director & Social Media Manager @ St. John\'s University Office of Multicultural Affairs
- Role
- Assistant Director of Multicultural Affairs & Social Media Manager at St. John\'s University
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Elizabeth Ponce de Leon
I’m a creative cultural director & strategist, visual storyteller, and program leader…
Experience
Assistant Director of Multicultural Affairs & Social Media Manager
Jan 2022 — Present · Queens, NY, US
Design, implementation, and assessment of campus-wide heritage month celebrations and identity-based programs that promote student success, leadership, and belonging through storytelling-driven, culturally relevant experiences (60+ programs to date). •Oversee & advise the Culture & Identity-Based Programming Council (CIPC), a diverse leadership group of student changemakers dedicated to designing and executing high-impact, culturally relevant programs across campus. •Partner with historically underrepresented student communities to create inclusive, student-centered programming and amplify student voices. •Supervise, train, and mentor graduate and undergraduate staff in programming, leadership, and communication. •Manage budgets, data reporting, assessment tools, and event logistics to track and improve program impact. •Support trainings and initiatives that strengthen campus inclusion efforts. •Serve as the creative and strategic lead for the office’s social media presence, overseeing content creation, campaign planning, and branding across Instagram, TikTok, Facebook and X.com. •Develop multichannel strategies and publish culturally responsive content, including graphics, short-form video, and digital storytelling that aligns with institutional goals. •Led creative growth strategy for Instagram, increasing followers by 25% & driving a 76% spike in reach through culturally resonant content - earning over 379K views, 5.7K+ organic interactions, and deep engagement from key cities like NYC, Philly, and D.C. & Monitor analytics to optimize engagement for all accounts. •Produce & oversee Cultural Chats with CIPC, a student-led digital series that highlights culture, identity, and community & centers authenticity and representation through short-form storytelling, peer interviews, and real-time event coverage tailored for Gen Z audiences. •Collaborate cross-functionally with students, staff & partners to maintain a consistent, inclusive digital brand voice.
Education
Fordham University
Bachelor of Arts - BA
St. John's University
Master of Science - MS
2025
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