Elizabeth Northern
Founder & Operator, Raise the Trades @Raise The Trades
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WORK HISTORY
Founder & Operator, Raise the Trades @Raise The Trades
Indianapolis, IN, US
Raise the Trades helps independent home service businesses stand out in a crowded, high-stress market — through clear positioning, trust-driven content, and marketing systems built for how contractors actually operate. That increasingly includes practical AI: job site recording, automated lead follow-up, estimate sequences that close more jobs without more effort, and workflows that turn completed work into content homeowners trust. Most home service businesses don\'t lose jobs because of their work — they lose them because their speed to lead is slow, their follow-up is inconsistent, or their marketing doesn\'t reflect the quality they actually deliver. Through a nonprofit arm, we bring the trades directly to local youth, giving kids hands-on exposure to real career paths before they make decisions that are hard to undo.
SKILLS
ABOUT ELIZABETH NORTHERN
I help trade-based and B2B companies turn real expertise into steady demand through clear positioning, trust-driven marketing, and practical AI tools that work on the jobsite, not just in a demo.In practice, that means helping contractors capture jobsite knowledge in real time, automate lead follow-up before the competition calls back, and build marketing systems that reflect the quality of the work already being delivered. The goal is simple: make it easier for great operators to be recognized, trusted, and chosen.Over the past fifteen years at Angi, MakeMyMove, and ArcSite, I’ve seen three sides of the same economy: how contractors attract customers, how small towns grow homegrown entrepreneurs, and how jobsite tools shape the way work actually gets done. That perspective gives me a practical understanding of where growth stalls and where visibility breaks down. Today I apply that experience as a fractional marketing leader and advisor, helping companies turn real expertise into steady demand.Through a nonprofit arm, Raise the Trades brings the skilled trades directly to young people—showing them that building homes, infrastructure, and the systems our communities rely on is a future worth seeing and choosing. If you\'re building a trade-based business and want marketing and AI systems that match the quality of your work, let\'s talk.
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