Elizabeth Grainda
Product Marketing Manager II, AvidXchange, Inc.
- Role
- Product Marketing Manager Ii at AvidXchange, Inc.
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
Experience
Product Marketing Manager Ii
Mar 2024 — Present · Charlotte, NC, US
Go-to-Market: Lead the development of go-to-market plans for new product launches and updates, including messaging and demand generation-Market Research: Conduct market research to identify customer needs, market trends, and competitive insights to inform product and marketing strategies-Content Creation: Create compelling and informative content, including product collateral, presentations, webinars, social, and blog posts, to support marketing campaigns and sales efforts in building awareness-Cross-functional Collaboration: Work closely with cross-functional teams including partners, product management, and sales to align on messaging, positioning, and goals-Sales Enablement: Provide sales teams with compelling and useful enablement assets such as plays, deal wins, training decks, FAQs, and videos to effectively sell our products and achieve revenue targets-Partner with Sales & Advocacy Marketing to highlight customer success in our content, campaigns, and events-Partner across Product and sales teams to develop industry narrative, including defining customer challenges, value proposition & resulting customer benefit-Stakeholder Management: build consensus, alignment, and engagement across Campaigns, Creative, Product Marketing, Product Management, Sales, Pricing Strategy, and Customer Success.
Skills
- Event Planning
- Social Networking
- Sales
- Communication
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