Elizabeth Mathes
Strategic Partnerships Representative @1824 - Universal Music Group
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WORK HISTORY
Strategic Partnerships Representative @1824 - Universal Music Group
Knoxville, TN, US
Initiated strategic partnerships between Universal Music artists and local brands, aligning brand values and artist personas to drive successful promotional campaigns, increase visibility, and expand audience engagement-Coordinated media outreach efforts, drafting and distributing invitations to local media outlets for artist press conferences, ensuring comprehensive event coverage and fostering strong media relations-Engaged in weekly Strategic Partnerships Representative team meetings, contributing insights and fostering collaboration to align on project goals, share best practices, and develop innovative marketing strategies for Universal Music Group campaigns.
EDUCATION
University of Tennessee, Knoxville
Bachelor of Science in Business Administration, Marketing
ABOUT ELIZABETH MATHES
As a senior at the Haslam College of Business with a 3.66 GPA, I am pursuing a degree in…
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