Elizabeth Pearson
Brand & Graphic Designer | Jimmy Beans Wool | CPPR
- Role
- Graphic Designer & Content Specialist at Jimmy Beans Wool
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Elizabeth Pearson
Passionate about crafting compelling brand and strategic brand narratives through visuals…
Experience
Graphic Designer & Content Specialist
Jan 2022 — Present · Reno, NV, US
In my first two years at Jimmy Beans Wool, I led the strategy and execution of email marketing campaigns to a subscriber list of 100K+, achieving an average open rate of 70% and generating over $1M in annual revenue from email alone. I also served as the lead graphic designer, producing digital and print marketing assets, product packaging, and promotional materials while ensuring alignment with brand standards and customer expectations. Currently, I manage email content and strategy across six brands at Local Crafts Group, including Knit Picks, Connecting Threads, and Jimmy Beans Wool.
Education
Reynolds School of Journalism
Bachelor's degree, Journalism
2016 — 2020
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