Elizabeth Mary John
Content Design & UX Strategy | B2B SaaS Marketing | Branding and Customer Experience
- Role
- Senior Content Strategist at Verizon
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Elizabeth Mary John
With over 7 years of experience in B2B SaaS, I lead UX content strategy for digital platforms, focusing on creating clear, impactful customer journeys. I specialize in bridging the gap between product narrative and design, leveraging a background in enterprise marketing and demand generation to drive growth. My current work centers on scaling content frameworks and exploring how AI can help us work smarter without losing that personal touch.
Experience
Senior Content Strategist
Feb 2025 — Present · Chennai, IN
At Verizon Business, I shape and run the content strategy for our Digital Experience Platforms. In simple terms, I make sure the content people see is clear, helpful, and aligned with business goals.I work closely with product, design, and business teams to improve customer journeys, streamline content flows, and make digital experiences smoother. A big part of my job is spotting where content can be improved—through audits, user testing, and feedback—and then crafting copy that actually drives results.In short: I help Verizon connect better with its customers by making every piece of content more useful, persuasive, and effective.
Education
Kendriya Vidyalaya
CBSE, Standard 10
2006 — 2013
Kendriya Vidyalaya
AISSCE, Commerce
2014 — 2015
Women's Christian College
Bachelor of Arts, English Language and Literature, General
2015 — 2018
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