Elizabeth Lacher

Product Market Manager @Cardinal Health

Dublin, OH, US

Close monitoring of all aspects of product development, sales training, and downstream marketing activities for five medical product categories. •Establishment of positive relationships with 10 manufacturers and distribution network with over 300 locations.•In-depth knowledge of current market opportunities for new product launches as well as line extensions.•Utilization of qualitative and quantitative market research, including data analytics through the use of GHX to measure optimal product attributes and branding requirements across the continuum of care.•Development of user-friendly sales tools, collateral, customer-facing Webpages, and customer target reports in support of marketing plan.•Administration of inventory, QRA, sales, manufacturing, pricing, creative, research and development, sourcing, legal and finance to achieve consistent product and service delivery as the cross-functional team leader.•Proactive engagement in professional conferences, which included networking with key opinion leaders, conducting onsite hospital visits, and monitoring industry journals and trends to drive future market success.•Pivotal role in boosting revenue and maximizing profit of transparent dressings, medical/surgical tape, elastic bandages, compression bandages, and cohesive bandages.•Spearheading of strategy development and execution for product portfolios.•Strategic oversight to the expansion of market share with various internal channels.•Generation of marketing and training material toward enhancement of product penetration, while collaborating with all major Group Purchasing Organizations (GPOs) to secure new contract position.