Elizabeth Kraus

About Elizabeth Kraus

With the advent of modern day content marketing. the internet finally caught up to my skill set!Marketing strategist and agency proprietor using inbound marketing tactics (SEO, content marketing, email marketing, social content distribution and curation, etc.) to systematically grow online presence, meet audiences where they are, and ship them the best solution. Services, Strategy Development, Consulting and Workshops: Content Marketing, Blogging, Social Media, SEO, Branding, Marketing Plans, Long Range Plans, Business Photography, Business Video, Interactive Video, etc.Rocking: SEO (search engine optimization), Public Relations, Copy Writing, Event Planning, Collateral Design, Content Curation, Content Distribution, Branding, Traditional Marketing, Digital Marketing, Social Media, Sales Collateral, Direct Mail Campaigns, Buyer Profiles, Target Market Analysis, Strategic PlanningAuthor of 365 Days of Marketing and Clients Rule: 2016 Marketing Calendar for Salon Owners, Booth Renters, Salon Suites and Independent Beauty ProsElizabeth Kraus - a.k.a. Jayne Elizabeth Robinson

Experience

1. Director of Content

   Veracity Insurance Solutions, LLC

   Oct 2023 — Present · US

   I get to lead content for Veracity Insurance and its mighty squad of copywriters, editors, and SEOs to turn messy insurance jargon into easy-to-digest content that helps small businesses across 6+ websites. We work and nerd out together to build topic clusters, benchmark competitors, and brainstorm strategies - all to ship content that meets the audience wherever they are with great solutions.Best job in the world? Obviously. I turn audience pain points into brand wins, so entrepreneurs get covered fast and our sites win smarter. It’s work, but it feels like a superpower. TL;DR: Dream job, but with dashboards.InsuranceCanopy.comPetCareIns.comFullFrameInsurance.comInsureBodywork.comFLIProgram.comActInsurance.comVeracityInsurance.com

Education

• Cornerstone University

  Business Administration: Marketing

  1986 — 1988

• Spring Arbor University

  Management of HR

  1990 — 1992

Skills

• Marketing Communications
• Customer Service
• Strategic Planning
• Small Business Finance
• Retail
• B2b
• Customer Relations
• Small Business
• Marketing
• Receivables Factoring
• Public Speaking
• Brand Management
• Digital Marketing
• Marketing Strategy
• Graphic Design
• Press Releases
• SEO
• Content Marketing
• Online Marketing
• SEO Copywriting
• Blogging
• Business Planning
• Advertising
• Small Business Marketing
• Beauty Industry
• Invoice Factoring
• Social Media
• Restaurant Marketing
• Non-Profit Marketing
• Web Content
• Management Consulting
• Brand Development
• Public Relations
• Media Relations
• Coaching
• Market Planning
• Event Planning
• Web Analytics
• Entrepreneurship
• Writing