Elizabeth Koeppler

About Elizabeth Koeppler

Hi, I’m Elizabeth, a strategic content and brand strategist with proven leadership in driving growth and brand awareness through social media strategy and reputation management. With a decade of professional experience, I’ve had the privilege of working with a diverse range of clients—from healthcare and men’s fashion to energy technology and life sciences. This has sharpened my ability to craft tailored strategies and deepened my passion for helping brands share their stories online in an authentic, approachable way. I’m dedicated to creating meaningful, high-visibility work that truly reflects an organization’s core values and goals. Whether through paid or organic social media campaigns, I leverage insights and creativity to drive brand growth and engagement. My approach combines strategic thinking, industry expertise, and a focus on results-driven content that resonates with audiences. I believe in the power of clear, compelling communication and its role in building lasting relationships between brands and their customers. If you’re looking for someone who understands the nuances of online reputation management and can deliver creative solutions that elevate your brand, let’s connect!

Experience

1. Strategic Marketing Consultant (Contract)

   Richard

   Jan 2025 — Present

   Lead social media strategy, content creation, deployment, and community management—driving engagement, brand consistency, and follower growth across platforms.• Own the CEO’s thought leadership presence, crafting high-impact social and blog content that elevates brand authority and drives engagement.• Launch and manage a company-wide employee advocacy program, expanding organic reach and activating internal brand ambassadors.• Produce a national PSA radio spot in partnership with iHeart Media and Habitat for Humanity, amplifying brand purpose and awareness.• Drive PR initiatives, media outreach, and award submissions to boost visibility and strengthen industry positioning.• Coordinate conference logistics and brand presence at key industry events to support marketing initiatives. • Coach junior team members on digital marketing strategy and content execution to ensure quality and consistency.• Manage marketing operations tools, including campaign trackers and event spreadsheets, to streamline execution and reporting.

Education

• University of Wisconsin-Eau Claire

  Advertising

Skills

• Adobe Illustrator
• Advertising
• Microsoft Word
• Marketing
• Event Planning
• Teamwork
• Graphic Design
• Photoshop
• Management
• Leadership
• Time Management
• Indesign
• Social Networking
• Social Media
• Public Speaking
• Customer Service
• Marketing Communications
• Facebook
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Microsoft Office
• Sales
• Online Marketing