Liz Fernandez

About Liz Fernandez

Strategic, creative, and insight-driven communications leader with nearly 15 years of experience spanning global agency and in-house roles at some of the world’s most iconic brands.Currently leading Brand Communications at McDonald’s, I oversee integrated campaigns that shape brand perception and drive cultural relevance. Prior, I led product communications at Messenger (Meta) and developed award-winning PR strategies for Netflix, Tinder, and Coca-Cola — campaigns that not only earned headlines but also delivered measurable business impact.I bring a proven ability to build and lead high-performing teams, navigate complex stakeholder environments, and build communications programs grounded in consumer insight and brand purpose. My work has been recognized with top industry honors, including a Cannes PR Lion, but what drives me most is building teams and strategies that move brands forward.

Experience

1. Director, Brand Communications

   McDonald's

   Sep 2023 — Present · Chicago, IL, US

   As a leader on the Brand Communications team, I oversee strategies and campaigns that deepen McDonald’s cultural relevance and brand connection. My work spans tentpole marketing initiatives, core menu launches, multicultural depth efforts and experiential activations, bringing integrated storytelling to life across earned channels.I partner closely with cross-functional teams to ensure our communications are insight-driven, inclusive, and aligned with broader brand and business goals. From shaping narratives to guiding execution, I help drive the kind of work that resonates with consumers and reinforces McDonald’s place in culture.

Education

• Indiana University Bloomington

  Bachelor's degree

Skills

• Strategic Communications
• Event Planning
• Public Speaking
• Public Relations
• Media Relations
• Press Releases
• Social Media Marketing
• Strategic Planning