Elizabeth Keup

Senior Product Researcher @Wiley

Minneapolis, MN, US

Manage research projects from start to finish including meeting with stakeholders, developing a research plan, recruitment, survey and/or discussion guide creation, data collection, data synthesis, and reporting• Collaborate with product development and brand teams to identify research questions, scope research plans, and develop timelines• Independently create discussion guides and conduct in-depth interviews• Deliver compelling research results with actionable insights and clear recommendations• Partner with marketing, and customer success teams to apply research findings to current platforms and initiatives• Conduct concept and prototype tests for product development teams• Independently created a research repository using Dovetail designed to democratize access to research findings and reports.• Incorporate the voice of the customer into research with video clips, quotes, and storytelling• Moderate Partner and client panels for annual Partner Conferences• Assist in determining budget needs for product research

North Dakota State University

Bachelors of Science, Psychology

North Dakota State University Graduate School

Master of Education (M.Ed.), Clinical Mental Health Counseling