Elizabeth Keup

About Elizabeth Keup

Consumer Insights professional with 10+ years experience designing, managing, and executing research studies and delivering actionable insights. Special emphasis in qualitative product research. Curious, passionate, and innovative thinker who is dedicated to understanding the product experience and identifying areas of opportunity.

Experience

1. Senior Product Researcher

   Wiley

   Jul 2021 — Present · Minneapolis, MN, US

   Manage research projects from start to finish including meeting with stakeholders, developing a research plan, recruitment, survey and/or discussion guide creation, data collection, data synthesis, and reporting• Collaborate with product development and brand teams to identify research questions, scope research plans, and develop timelines• Independently create discussion guides and conduct in-depth interviews• Deliver compelling research results with actionable insights and clear recommendations• Partner with marketing, and customer success teams to apply research findings to current platforms and initiatives• Conduct concept and prototype tests for product development teams• Independently created a research repository using Dovetail designed to democratize access to research findings and reports.• Incorporate the voice of the customer into research with video clips, quotes, and storytelling• Moderate Partner and client panels for annual Partner Conferences• Assist in determining budget needs for product research

Education

• North Dakota State University

  Bachelors of Science, Psychology

  2007 — 2011

• North Dakota State University Graduate School

  Master of Education (M.Ed.), Clinical Mental Health Counseling

  2011 — 2013