Elizabeth J.

Senior Brand/Product Marketing at Michigan Medicine

Role
Senior Brand Product Analyst at Michigan Medicine
Location
Ann Arbor, MI, US
LinkedIn followers
500 followers

About Elizabeth J.

Executive Summary: Seasoned professional with over 20 years of experience in the automotive sector, specializing in OEM customer relations, business development, program management, and operations. Proven track record in delivering innovative business technology solutions, concept development, and metrics-driven marketing strategies. Adept at leading cross-functional teams to exceed customer expectations and drive business growth.Key SkillsBusiness Development: Identifying and cultivating new business partnership opportunities, developing go-to-market strategies, and negotiating contracts to drive revenue growth.OEM Customer Relationship Management: Building and maintaining strong relationships with OEMs, ensuring alignment of business objectives and promoting product portfolios.Program and Project Management: Leading complex projects, from concept development to implementation, ensuring timely execution and achievement of objectives.Integrated Marketing Strategies: Developing and executing marketing campaigns, including digital marketing, social media management, and promotional elements to drive engagement and sales.Data Integration and Analytics: Utilizing data to inform business decisions, develop performance metrics, and monitor program effectiveness.Product Development: Managing product lifecycles, from concept to market, and enhancing product offerings based on customer feedback and market trends.

Experience

  1. Senior Brand Product Analyst

    Michigan Medicine

    Sep 2024 — Present · Ann Arbor, MI, US

Education

  • University of Michigan

    Bachelor's degree, Economics

  • University of Michigan

    Bachelor’s Degree, Economics

    2002

  • Longy School of Music

    Classical Voice

  • University of Michigan

    Bachelor of Arts - BA, Economics

Skills

  • Sales
  • Event Planning
  • Coordinating Events
  • Program Management
  • Automotive
  • Strategy
  • Indesign
  • Analysis
  • Brand Management
  • Marketing Strategy
  • Social Networking
  • Social Media Marketing
  • Microsoft Word
  • Instagram
  • Facebook Fan Page Strategies
  • Sales Process
  • Press Releases
  • Online Marketing
  • Digital Marketing
  • Business Planning
  • Strategic Planning
  • Editing
  • Event Management
  • Windows Movie Maker
  • Social Media
  • Marketing Research
  • Pinterest
  • Training
  • Customer Satisfaction
  • Microsoft Excel
  • Powerpoint
  • Integrated Marketing
  • Marketing Communications
  • Facebook
  • Customer Retention
  • Customer Service
  • Retail
  • Facebook Marketing
  • Marketing
  • SEO

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Elizabeth J. — Senior Brand Product Analyst at Michigan Medicine in Ann Arbor, MI, US | Unifers